Sarah Milstein Co-Author / With Tim O'Reilly
The Twitter Book
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In the past year, Twitter has exploded as not only a way to mini blog your activities with friends but also as a way for businesses to freely push a brand into the social networking arena. While some may be pondering whether the 140 -character message can say anything about a product or service, others are taking the bull by the horns and finding success. There is certainly some strategy for building or continuing a brand with Twitter Post and a book from O'Reilly Press "The Twitter Book" helps understand the pluses and tactics for using the free service.
Sarah Milstein talked with TechtalkRadio about her new book and some of the finer points of Twitter and what could explain its rapid growth over the past year. Sarah outlines the book which features an introduction to Twitter that most newcomers will be able to read through and find friends, post and read twitter post not only on your computer but on your mobile devices.
The Twitter explanation doesn't end there as both Tim O'Reilly and Sarah delve into ways businesses can utilize the free services of Twitter and build a list of followers, ready for new product announcements, specials and general information.
The Twitter Book is also packed with information about tools and services to get more out of Twitter. Sarah shared some of these services with us in our discussion including:
Tweet Deck
Twhirl
Twist
Monitter
Readers to the The Twitter Book will also find help with
Use Twitter to connect with colleagues, customers, family, and friends
Stand out on Twitter, whether you're new to the service or already have experience
Avoid common Twitter gaffes and pitfalls
Utilize Twitter--and the best third-party tools that help you manage it--to build a critical professional communications channel
Will there be another service in the near future that will match the growth of Twitter? Just how have celebrities such as Ashton Kutcher @aplusk and Shaq @THE_REAL_SHAQ played a role in the growth of the Twitter world. Tune in and listen to Sarah Milstein @sarahm talk with TechtalkRadio @techtalkradio about "The Twitter Book."
About Sarah Milstein:
Sarah Milstein writes, speaks, and teaches frequently on Twitter. She is also cofounder of 20slides.com, a site for lively, work-related workshops. Previously, she was on the senior editorial staff at O'Reilly, where she founded the Tools of Change for Publishing conference (TOC) and led the development of the Missing Manuals, a best-selling series of computer books for non-geek's. She's written for the series, too, coauthoring "Google: The Missing Manual." Before joining O'Reilly, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also a program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children's musician Laurie Berkner.
Sarah Milstein talked with TechtalkRadio about her new book and some of the finer points of Twitter and what could explain its rapid growth over the past year. Sarah outlines the book which features an introduction to Twitter that most newcomers will be able to read through and find friends, post and read twitter post not only on your computer but on your mobile devices. 